Video on Demand (VoD) which includes our ‘Catch Up TV’ service, STV Player, where viewers choose to view archived TV programmes online is one of the fastest growing areas of online advertising today. Commonly known in the TV industry as ‘pre-roll’ advertising, limited advertising must be viewed before the programme will play. The audiences for pre-roll are viewing in a captive state, often tuned in wearing headphones, enjoying a highly immersive viewing experience. What’s more, pre roll advertising can be carefully targeted by programme. This is why it attracts premium advertising rates. At STV.TV we specialise in this VoD advertising and we can tailor campaigns to meet highly defined advertiser objectives.
In October 2010 STV Player, was voted the best commercial catch up site in the UK because of its excellent user interface and shows a wide range of high rating programmes including outstanding content such as…
The majority of programmes broadcasted on STV today are available on our 30 day catch up service, free of charge, and advertisers are able to choose individual programmes or bundles of programmes on which to advertise. For a list of current programmes on STV Player please visit the STV Player page on our website at : - http://player.stv.tv/programmes/.
For our TV advertisers we can convert cleared for broadcast commercials to pre-roll format free of charge.