Micro Regions

Where less is more

Since 1995 STV has had the technical ability to split its broadcast signal so that we can transmit advertising campaigns in seven different Scottish regions; Glasgow, Edinburgh, Aberdeen, Dundee, Central, North and “Macro” (which is the whole of Scotland excluding the Borders).

Micro Regions deliver all the benefits of national television advertising but at a regional level and offer advertisers:

• Tailored airtime packages
• Low entry cost
• Generate local responses
• Reduced wastage for businesses with local distribution
• Copy testing opportunities
• The opportunity to harness the power of television to promote your products and services in your area

What’s more, if you’re looking for advice on creative and television commercial production our multi-award-winning team at STV Creative can write and produce commercials for budgets that really wouldn’t make your eyes water.

Micro Regions cover the full range of STV programming and you can broadcast up to 7 spots, (3 Daytime, 3 Peak and 1 Late Night), every day of the week.

Click on to the map to select the Micro Region you are interested in to find out more information; including the size of the viewing, comparative media data, ratecard costs and who you should contact to discuss advertising opportunities.